Portfolio
Here you can find a variety of projects I've produced for MHz Choice and Michigan Public, plus samples from my work at Michigan State University.
MHz choice
MHz choice instagram
As Engagement Marketing Manager, I create and manage MHz Choice's social media accounts. I drive customer engagement by creating content that is informative and interactive.
Michigan public
Michigan Radio Corporate Sponsorship Media Kit
Informative Guide
In 2022, I worked with Michigan Radio's corporate sponsorship team to update their web presence and media kit. The result was a full overhaul of their approach to reaching potential sponsors: a media kit that is fully customizable for each salesperson, and a website that is easy to access and reference. I designed each element of the website and PDF guide to clearly demonstrate Michigan Radio's reach and value for business partners. I also produced the copy.
Giving Tuesday 2021
Fundraiser
In November 2021, I spearheaded Michigan Radio's Giving Tuesday effort, developing our first-ever digital-only fundraising campaign and executing the communications and design for each element. The campaign set a one-day goal of $24,000. We raised double that.
The Michigan Radio Beat
Daily Newsletter
As part of my digital communications strategy, my team relaunched the daily newsletter in January 2020 to deliver the latest news headlines, behind-the-scenes looks, and exclusive content to more than 3,500 subscribers. In addition to creating the design and strategy for the newsletter, I was also the managing producer.
I produced the video promo, website, and other digital content for the Peabody Award-winning podcast from Michigan Radio and NPR. While the website is no longer maintained, you can see screenshots in the slideshow above.
reporting samples
October 29, 2021
Nick Hansen went looking for fish, but what he found was something a lot bigger.
June 24, 2021
What exactly is critical race theory, and why are we suddenly talking about it?
August 21, 2019
Many people still say that Flint, Michigan doesn’t have clean water. The problem is, those claims are misleading.
May 28, 2019
What better way to learn more about overlooked places than to have the people who live there show it off?
Michigan State University
Below are some of the highlights from my time in MSU's Strategic Communications program.
Brand Style Guide
Digital Content Creation, Curation & Promotion
One of the many projects I did for this course was creating a style guide for a fictional company: in this case, a fake bakery called Canary Bread Co. This was my favorite project in the program, and confirmed my interest in brand work.
Messaging Brief
Strategic Message Development
For the class Strategic Message Development, I was tasked with developing a messaging strategy brief throughout the semester. My proposal for Michigan Radio received high praise, and I was able to implement some of these ideas into my work at the station.
