Resume
Kino lorber media group
KLMG is the parent company of streaming services MHz Choice, which specializes in foreign language TV, and the Kino Film Collection, which features arthouse, indie, and classic films.
Engagement Marketing Manager
August 2023 - Present
As Engagement Marketing manager, I've consistently grown audience engagement by developing and executing analytics-informed digital marketing campaigns including automated email campaigns, personalized newsletters, and interactive social media content.
I develop communications strategies across MHz Choice’s email, social media, and blog to improve customer retention, maximize content reach, and improve SEO. I also foster cross-collaboration by simplifying and streamlining marketing project management processes, including maintaining the content calendar and team Canva account. Finally, I lead the marketing and creative teams to ideate paid and organic content strategies.
Michigan Public
Michigan Public (formerly Michigan Radio) is a public radio station located in Ann Arbor, MI. As Michigan's NPR News Leader, Michigan Public is the largest public radio station in the state.
Digital Communications Specialist
November 2020 - August 2023
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I ensured brand consistency across digital communications, platforms, and products; I was also a key leader in the 2023 rebrand. I coordinated goal setting and strategy development for digital projects such as audience development initiatives, enterprise reporting, and podcasts. I led editorial, marketing, and fundraising email strategies, and produced newsletters that served over 45,000 subscribers with an average 37% open rate and 3% click-thru rate.
Finally, I supported the rest of the digital team by pitching in on social media strategy, as well as maintaining the Michigan Public website, including SEO strategy, site organization, and page management.
Digital Producer
September 2016 - November 2020
I produced a range of digital content and reporting, including breaking news and analysis of current events. I relaunched the daily newsletter which saw subscriptions double in its first six months.
Education
Michigan State University
September 2020 - May 2022
Master of Arts: Strategic Communications
Graduate Certificate: Digital Media
University of Michigan
September 2013 - April 2017
Bachelor of Arts: Communication & Media Studies and Film, TV & Media